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Chances are if you are using the Yoast plugin you will have seen that little slider that asks you within the SEO section of your blog post, if you want to mark your content as cornerstone content? But do you know what it actually means?
What does cornerstone content mean?
Cornerstone content is in effect the backbone of your website.
It is the content that you are most proud of, likely to be based around your niche. It maybe the topic that you feel you can confidently write about regularly and will likely consist of the most popular articles because they provide your readers high value quality information.
It might not be until you are quite far into your blogging journey that you start to notice that you are actually creating cornerstone content content but as soon as you start to recognise that you are passionately writing a lot of content on a certain topic or you have a lot of content in relation to a specific niche then you really need to need to start looking at marking some posts as cornerstone.
However, sliding that slider in Yoast is just the start! Cornerstone content should be based around a hub page too so it’s ok enabling cornerstone content on each individual blog post but you must also create a highly valuable blog post filled with information based on that specific topic. The stand along post needs to then refer every single piece of content you have relating to that subject on your site to that one ‘hub’ area.
Now check out my post on why you NEED to have Cornerstone content…