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Effective marketing whatever the industry = finding an audience, figuring out what they need or want and then be in a position to deliver it. Email is one of the best ways to help you do just that and is one of the many ways for bloggers to communicate with their readers. It isn’t always about selling a product or service, but if you have that as a goal then brilliant but in fact, it isn’t at all where you want to start.
Build a relationship with your blog readers
You want them to get to know you. Regular emails about what you’ve been up to or where you’ve visited if you are a travel blogger for example. You want to help them out & give them free content so they start to like you and trust you. Only then will you be able to make an offer, if that’s what you want to do of course, and have them pull out their wallet and buy it.
As you start to email your blog readers, they may well reply and get back in touch with you. Pay attention to what they’re saying. And don’t forget to read between the lines. Let’s say you’re in the parenting niche and you noticed that some of your readers are asking for suggestions on being a more patient parent. They complain about being short temperate and stressing out about little things. Parenthood maybe getting on top of them and they are reaching out for help. The real issue may be lack of sleep because the baby or toddler isn’t sleeping through the night so create some content for them!
Dig deep and see what you can learn about your market. Sometimes what they tell you they want isn’t the real issue. On the flip side, it can be helpful to ask them for suggestions for future content. Keep the questions open ended if you want a lot to work with.
Pay attention to your website stats. Google Analytics can give you a lot of information of where your readers came from, what page the landed on and where they were on your site when they joined your list. That data along with demographical information will tell you a lot about your audience.
Look at the past emails you’ve sent. Pay attention to open rates, click through rates and unsubscribes. If a large percentage of readers opened the email, that’s a good indication they were interested in the topic of that week.
If they clicked link to additional content, that’s even better you know what kind of things attracted them to your site. If on the other hand you got a lot of unsubscribes, that might be an indication that either the topic was wrong or your language and overall message didn’t click with your audience.
Use all the data and information you get back to learn more about your target audience and connect with them on a deeper level. The more you know about your subscribers, the more effective your email marketing will be.