The Best Work to Outsource When Growing Your Business

The Best Work to Outsource When Growing Your Business

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There are many small business owners that get nervous at the idea of letting go of certain tasks in their business and outsourcing them. The truth is that it’s really the only way to grow your business effectively. It’s impossible to do everything yourself, so it is a case of strategically choosing what to outsource.

There are a number of factors you could consider:

  • Things you don’t do well
  • Things you don’t like doing
  • Tasks you don’t have the skills for
  • Things that eat up a lot of your time but donít contribute directly to earning income

Here are seven suggestions for the best tasks to outsource to someone like me:

Bookkeeping

Unless you are an accountant yourself, it is probably best to outsource this task to the professionals. Keep good records to make their job easier and keep costs down. Don’t hand them shoeboxes of paperwork a couple of days before your taxes are due because it may well cost you more than it needs to. The good thing is that until very recently if your business was operating as an accountancy service provider you had to register under the Money Laundering Regulations. However, if you only provide a small amount of accountancy services as a virtual assistant we may not need to register. There are a few factors we need to take into account, the main one being getting the reassurance that you do have a legitimately registered accountant that WILL be checking everything that’s been done.

It’s certainly an option to outsource your bookkeeping to a VA but it is at the discretion of the VA and does not get rid of the fact you still need an accountant.

Customer Service

Once you have been in business for a while, you should have a list of frequently asked questions (FAQs) from customers. Outsource your customer service to one or more workers so you have good coverage. Consider using a ticketing portal to help keep everything organized.

Content Creation

If you are a slow writer, why not hire ghostwriters to help you keep your blog fresh, or to create information products like eBooks that you can sell to your target audience. You could even get a VA to transcibe a blog post using your words.

Updating Your Blog and/or Website

Whether you write the content yourself or get help, the content will still need to be uploaded to your blog or website. This is an easy task for a virtual assistant or freelancer who works with WordPress or a similar blogging software daily. They may also be able to maintain your website too in other ways such as ensuring all your plugins are up to date, you have a regular back up of your site and redesign if necessary.

Logos, Artwork and Images

Unless you are a professional artist who has mastered Photoshop or is a Canva Pro (like me!) 😉 , chances are you spend way to much time on creating your graphics. Consider whether or not you would be better off hiring a freelancer who already owns these programs and is skilled at using all of their impressive features.

People do judge a book by its cover, so it’s certainly somewhere you ought to invest in if you aren’t comfortable doing it yourself. If you are publishing eBooks or multimedia courses, take the time and money to find a good designer who can make your product look like a high-quality one worth buying.

Email Marketing

Email marketing is an essential tool for all successful businesses. You should not be solely relying on social media to promote your business and you should be collating email addresses from the off! You may also want to create offers, new lists, and a “funnel” to get subscribers.

Once a person is on your email marketing list, you should send them content and interesting promotional offers so they will buy from you regularly or keep you in mind when they do want something.

Email marketing isn’t difficult, but it can be time-consuming. Your lists need to hear from you on a regular basis and you need to track the success of what you are sending out, such as your promotions.

An email marketing specialist can track your success, test different creatives, and so much more! They can also upload the content you wish to provide, and set up new promotions each time you wish to target another topic within your niche.

Social Media Marketing

Social media marketing is another essential chore for modern businesses which business owners just donít have enough time or inclination for. It can be fine art to marketing well on Facebook or LinkedIn. There are many freelancers skilled at certain networks who could help take your business to the next level (including myself!)

The only thing I have left to say is don’t be afraid to let go of these tasks, unless you are already an expert on them. You’ll end up with more time to do high-earning activities that no one else can do, as well as tasks that you enjoy!

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