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Social media is ever-changing. Does it drive you insane? It does me! What’s working today may be old news before the year ends or you just get your head around one element and theres something else you also need to think about. That said, one thing that never changes is the desire to engage your audience. Creating interest, relationships and buzz is what social media marketing is all about. One of the most popular platforms for generating this engagement with fans and customers is Facebook. So today I’ve decided to share with you 5 proven ways to boost Facebook engagement effectively and successfully.
Create appealing Content
The number one rule of thumb for choosing content to share on Facebook is that it be something your particular demographic will find interesting enough to share. Who iOS your target audience and is what you are posting relevant to them? Ensure you make it something that is meaningful to those reading. Your content should cause your audience to stop and think so it has to be eye-catching because the average social media user does a lot more scrolling in comparison to what they choose to share!
Finally, what you post should be something that paints the sharer in a positive light. People love to impress other people, tag someone it relates to or that they want to share with. Shoot for content that is emotional, funny, insightful, educational and unique.
Mix It Up
Facebook’s algorithm is unpredictable and ever-changing. However, what seems to work well in terms of increasing your chances of being seen is the use of various types of content. The more fans you’re able to reach, the higher your likelihood of engagement. So get creative in the types of stuff you put out there.
One of the most underutilized formats is video. The return on your investment should be substantial if you take the time to put together some original video content that’s useful and appealing to your audience. Other ways to mix it up would be to post photos that show personal aspects of your business such as behind-the-scenes access, humorous memes related to your subject area, useful infographics or motivational graphics. Again, these are something that people find sharable, relatable and will get you noticed.
do some Facebook Lives!
Facebook Live is pretty much a built-in tool for creating simple video content. Be sure to let your page users know ahead of time that you will be airing live content by schedule premieres. Doing so lets them know when to tune-in, and it’s also great for promotional purposes. Sharing teasers and hints ahead of time can up the excitement and make people come back.
Post at Various Times
I always advise to post something new at least once a day. Not everyone will see everything every time you post. However, if you notice your engagement isn’t as vibrant as you’d like it to be, there’s a good chance you’re posting when your audience aren’t actually online.
You can fix that by analysing when your audience are online and maybe testing different times to see which receive the most interaction. It’s never a good idea to simply use a third-party resource to auto-publish your posts and forget them specifically on Facebook. It’s imperative to be mindful of the type of content you’re sharing in relation to what’s happening in the world and in your audience’s lives. You don’t want your brand to be perceived as insensitive or uncaring and you want to know exactly what is going out and when.
Embed Facebook Posts to Your Blog
Did you know you could share your Facebook content directly in a post on your blog?
All you have to do is click on the timestamp of your Facebook post, and then go to the arrow in the top right corner to choose “Embed” from the pull-down menu that appears when you click that arrow. You now have the embed code to copy and paste into the HTML of your blog post.
Readers who find it interesting can be taken straight to the content on your Facebook page with just one click, where they can share the post with friends or comment on it.
Boosting your Facebook engagement simply requires a bit of creativity, variety and relevancy. Ultimately, knowing your audience and giving them the kinds of information they love in formats that aren’t always the same and at times they use Facebook most can work wonders when it comes to increasing your shared content.