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Wouldn’t it be lovely if there was a number or a schedule you could follow? While it would be great if there was research that suggested that mailing exactly every 5 days gets you the best results every time, there is no such thing. And there’s a very good reason for it.
Whilst I feel mailing every day is quite excessive in my opinion; every market, every niche, every audience and every person is different. While you’ll never make everyone on your list happy, there is a lot you can do to make just about any email frequency work.
Let’s lay the ground work first.
You don’t want to have too much time in between emails and run the risk of your readers forgetting you but on the other end of the spectrum, you don’t want to get on their nerves! Yes, you may have days when you have a good reason to send multiple emails, but on a weekly or bi-weekly average; you certainly don’t want to be emailing more than once a day.
If you are running a challenge and people are expecting emails, then that is completely different. Also if you are distributing an email every time a new blog post has been published then again that too is acceptable whenever you make public a new post.
How often do you want to email your subscribers? Do you grow a closer connection with your market by emailing more often? Do you want to drive more traffic back to your site by emailing them links frequently? Do you want to grow your income by making more frequent email offers, challenges or freebies?
Once you know where you’re at and where you want to be, you can start to make a plan and put it in action. What you don’t really want to do is to go straight from emailing once every few months to daily emails. You’ll find your readers clicking the spam button like crazy and getting tons of unsubscribes! Instead, maybe start with monthly emails for a couple of months, then let your readers know you have more to share with them and maybe start mailing weekly if you have the content.
Daily in my opinion is a lot. Especially for bloggers so ensure you find a good enough reason why you’re mailing them.. don’t just do it because you can!
Listen to your audience when you get feedback on email frequency but also realize that there will always be someone complaining. Look at data like open rates to get a better feel for what frequency is working best for you and your audience and don’t ever share your newsletters on social media! It encourages your readers to NOT open the email because they can find the information online.