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Facebook continues to be the largest and most widely used online social network… I think EVERYONE knows that now & that’s why it makes sense to create a presence over there. If you want to be seen by potential customers, clients, fans or readers… then that’s the place to be! Businesses and brands of all kinds are using the platform for marketing purposes, but it may still be unclear to you why or how it works. Facebook Groups have become a popular secret weapon of marketing professionals to reach their target demographic. Read on to learn more about the benefits of Facebook groups for marketers and think about how you can incorporate creation of a Facebook group in your marketing strategy.
Build a Community
Besides offering a quality product or service to your clients, one of the most effective ways to inspire a loyal following is to develop a connection with them & build relationships. When you engage with customers in a manner that feels personal to them that leads people to feel more invested in a brand. Facebook Groups are the perfect way to creating this connection as they encourage people to come together around a common theme related to your business. The conversations that occur in a group organically bring members together to become a like-minded community.
The saying “out of sight, out of mind” is definitely relevant when it comes to making sales. People are more apt to purchase your product, enroll in your webinar, enlist your services or even read your blog post if they are reminded of what you have to offer.
Facebook Groups offers a great feature to help ensure your posts are seen by members. Each time a new post is added, group members will receive a notification, serving to remind them of your mission. It is possible for members to opt out of receiving messages, but many do not. So keep posting interesting, relevant content on a regular basis and your fans will be more likely to remain engaged and see every post you post.
Market research can be a time-consuming and expensive endeavour, but with Facebook Groups you have a FREE resource at the tips of your fingers of willing participants to provide feedback on the quality of your latest offerings. They can even give you ideas on what they want to see next from you and provide you with information that ensures your business is on the right track (or not!). Asking for input increases the connection many will feel toward your brand so be sure to come back in and let your members know if their specific suggestions were used and in what ways. They’ll very much appreciate the fact that their input is valued.
One of the reasons Facebook Groups are so useful to marketers of all kinds is because of the versatility they offer. You can create three different types of groups to suit your business needs:
- Public groups are open to anyone and can be found easily through search.
- Secret groups are by invite only and can’t be searched.
- A middle alternative is the closed group to which membership must be approved, but those looking for such a group can find it with relative ease.
Each type has it’s benefits and provides a format that fits various activities. For example a secret group could be used as the meeting place for a premium mastermind group. You can even create specific groups that allow you to sell products. These “for sale” type groups have specific functions for item descriptions, geographic location and specific price and are usually used as local selling groups.
These are just some of the fundamental benefits of Facebook Groups for marketers. Taking time to explore the group types and features, combined with a bit of creativity, will for sure allow you to adapt group formats to your specific needs.