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SEO can be a scary thing… I personally love it. I love creating content around what people are searching for but trying to get to those people can be difficult and timely.
Here are the 3 basic WordPress SEO tips you NEED to know when starting a blog and help speed up your chance of being noticed.
Although the best plugin to begin your SEO journey with your blog Yoast is not the be all and end all of SEO. It’s only the beginning.
Basic/free Yoast only lets you base your content around one keyword. This can be a little disheartening and give you false impressions of ‘good SEO’ because you’re thinking ‘well Yoast is telling me it’s a good keyword so it must be a good keyword’.
Not only should be trying to target as many keywords as you possibly can in your content (naturally!), Yoast has no idea as far as whether or not that one word you have typed in their box is a good keyword or not – it’s for YOU to work out the best keyword to put in that box and throughout your whole content.
Once you are comfortable with the basics and you are getting all those traffic lights on green THEN is the time to take the next step. Don’t rely on Yoast alone
Google console & anayltics
Now although this isn’t a MUST as far as getting noticed and not getting noticed or being ranked; in order to speed up the ranking process and tell
You also need to link your site to Google Analytics too as soon as you possibly can to keep a track of all facts & figures relating to your website.
If you don’t know how to do this check out my post next week with a step by step guide of how to set up Google Console.
Before you start posting anything you should ensure you set your permalinks correctly.
What are permalinks?
Permalinks are URL templates of your website pages and posts.
Although there is no right or wrong way of doing this there are a few things that you need to
DO NOT alter your permalinks once you have started posting blog posts without monitoring and redirecting old posts to the new address.
These are the most common setting with the WP default being ‘plain’. Ideally, you want to create a custom structure so it’s easy to read, it’s not too long to type should you ever need to type it and the date doesn’t put people off reading if it’s an old, but still relevant, post.
By choosing the %postname% option you can ensure your keyword is in the URL too given it is taking the post title and adding it to the end of your URL.
I hope this helps and gives you a start of the basic SEO for your WordPress blog.
Thanks for reading!