What You Need To Know About Email & Newsletter Deliverability

What You Need To Know About Email & Newsletter Deliverability

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We are spending a lot of time each week crafting emails or newsletters to your subscribers, but none of that will do you any good if you don’t have a decent delivery rate. If those emails land in your potential customers or readers spam folders, you don’t have much of a chance of making a sale or building a relationship with them. Here are three tips that will help ensure that your emails actually make it to your subscribers’ inboxes!

Use A Reputable Auto Responder Service 

Using a reputable mailing service provider is the single best thing you can do to improve your chances of avoiding spam folders. Companies like Mailerlite and Mail Chimp, although no one can 100% guaranteed delivery to an inbox, they work really hard at making sure they are white listed with the big Internet Service Providers and email providers like Gmail.

Set Expectations and Keep Them!

Your chances of staying in the main inbox are high when your subscribers regularly open your email. The best way to ensure that – outside of providing great content that your subscribers are looking for – is to set expectations from the beginning. Let your subscribers know early on when and how often they can expect an email from you and when to expect them. 

You can even use “foreshadowing” in your messages. Towards the end of your newsletter or mailing shot, mention that they can look for another email from you next Tuesday for example.

Once you’ve set those expectations do what you can to meet them. Yes, things happen every once in a while but do your best to keep your promise and email when your readers expect it. 

Doing this regularly will improve your open rates and thus your overall deliverability. 

Clean Up Your List Regularly

Another good habit is to clean up your list. If subscribers haven’t been opening your emails for the past six months, chances are good they are no longer interested in what you have to offer. 

Check your mailing providers help files to see how you can go about deleting anyone that hasn’t opened an email from you in the past six months. If that scares you, or you have a seasonal business, start by deleting anyone that hasn’t looked at your emails in the past year. 

Following these tips and keeping an eye on email deliverability in general will make sure your emails are being read by your subscribers and that’s the point of email marketing, isn’t it?!

1 Comment

  • […] Email marketing is an essential tool for all successful businesses. You should not be solely relying on social media to promote your business and you should be collating email addresses from the off! You may also want to create offers, new lists, and a “funnel” to get subscribers. […]

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